Social media is a very young phenomenon. Only in the last few years has it really picked up speed. However, it certainly hit the runway at some pace, as social networking has rapidly evolved from a niche activity into a full-blown internet culture. It has come to the point that people often organize their social life more online than offline. It’s a new culture and social networking is having an impact across the internet. One area that has seen the impact of social networking is search engine optimization.
SEO consultants spend a lot of time researching new methods of optimizing content and websites for search engine rankings. This includes a lot of marketing in a wide variety of areas, be it via press releases or blog articles. What this social marketing explosion has created is a new way through which SEO can apply its techniques to marketing and advertising.
One of the most important areas is the change in the web community. People spend far more time on social networks like Facebook and Twitter than on other areas. So it makes sense for SEM to take advantage of the potential exposure this offers. As a result, SEOs often have multiple social networking accounts of their own. This allows them to share their relevant information with a wide audience and provides a platform to promote their blog.
In addition, content writing has received new impetus as it is being delivered to the mass market, of course with the help of website designers. People find interesting content in new ways. People very often come across content because they were tweeted or something similar by one of their online contacts. Therefore, an SEO needs to ensure that their information can be easily linked to social media sites as it allows the internet user to do some of their marketing for them. What this can do is create a sort of domino effect. When multiple people find an interesting post, they often pass it on to multiple others, who in turn forward it to multiple people.
The result is that SEO, like the internet, is constantly evolving and the social media phenomenon is simply another transition for SEO, giving more scope for marketing and search engine optimization.
