Advertising
You can create the best looking website on the web, but what’s the point if no one can find it? This is where advertising and promotions come into play. By promoting your website to the right channels online, you’ll find that it takes a little muscle and a lot of know-how to get the public to notice your product or service.
There are a few ways to promote your website on the internet such as: B. Paid search (PPC) which basically brings instant traffic, but again you have to pay for it. If you want instant visitors to your website, this might be the best option for you.
SEO and social advertising are usually the free options, but it takes a lot longer to get found organically for your keywords in your chosen market. If you want to attract visitors interested in your brand, you need to target high-traffic channels and PA/DA sites that already have a massive amount of traffic.
Writing content on Web 2.0 profile pages is another form of advertising. Make sure you write long content (1000-1500 words) and use meta descriptions and internal linking as well as external links to promote other sites to and from your website. Optimizing on-page content is great for SEO and helps increase not only your website traffic through organic search but also your page rank on Google.
Social Marketing
You can have the best looking website in your market, but what’s the point if you don’t market it in a way that users can find you? Certainly one of the best and cheapest ways to increase traffic to your website is to create website content and then share it on social media channels.
Use as many social networking sites as possible to market your content – for free! Facebook and Twitter are the obvious choices from the start as they are widely used and have millions of users.
Content marketing is all about making your headlines and titles short and sweet so people click on the link provided to check out your content right away. Headlines drive traffic, or let me say the right headline drives traffic. You need to generate interest in order for a visitor to want to learn more about the post.
The theme should be clear and easy to read, with some great graphics and a CTA (call to action) if you want them to click the backlink that leads to your site. Pinterest, LinkedIn, Instagram, Vimeo, and YouTube are great for promoting products through infographics, images, or videos. Don’t forget the title and description! That’s what gets their attention in the first place. Who knows, your content might even go viral!
LinkedIn is the largest professional social network on the internet today, so don’t forget this medium if you’re looking for great places to publish your content. Your profile on LinkedIn will be noticed and all your posts will eventually receive website traffic because of the links within them. It’s all about posting quality content regularly to grow your followers. As soon as you write new articles, your followers will be notified and check your content.
Also, remember to vary the length of each post and mix it up and write about things that people are actually interested in or looking for a solution. There are literally thousands of people in North America who search for your services and/or products online on Google every day. They’re looking for specific keywords, so make sure they’re finding your site and not your competitor’s.
guest blogging
Yes, guest blogging is alive and well, and as long as it’s in your “related market” you won’t be penalized by the search engines for promoting your site this way.
Posting content on related websites will increase traffic to your website or blog. It will help build brand awareness while increasing traffic and sales. There are rules for guest blogging, so make sure you keep the topic in a related context and only provide a link or two back to your money page, landing page, or service page.
If you don’t follow Google’s Best Practices Guide when posting on other blogs, you will be penalized. So be careful and act accordingly.
There’s another way for guest blogs, and that’s to get other people to post content on your site. Again, this must relate to the niche you are already in. Linking to another page with related content is often seen as a good thing in the eyes of search engines, and you even get valuable page ranking points for your efforts. When it comes down to it, make sure all articles and blog posts have quality content and aren’t spammy. You’ll get penalized for low-quality content or mass backlinking tactics on the web, so again, be careful when writing guest blogs.
Target the right keywords
You may need to hire a local SEO company to learn about keyword targeting for your market. The company first performs an SEO analysis of your website to determine how well it is optimized for the search engines and then creates a list of keywords to use in an upcoming SEO campaign for your brand. Remember, you want to be found organically on search engines for your products and services in your chosen market for your specific keywords.
Some of these keywords can be as little as one or two words, while others can be long-tail keywords. These types of long-tail keywords make up a large percentage of Google’s daily searches. People type whatever comes to their mind and search for a product in your market. Guess what? You will find your product when your website is optimized for your brand with the right keywords.
Ask a local SEO services company to do a free SEO analysis of your website, just as a starting point. This part costs you nothing and will let you know if you need to hire someone to fix on-page SEO on your website.
Web optimization for mobile devices
Nowadays more and more internet browsing is done on mobile phones. Years ago it was mainly done on desktop PCs and Mac computers, but those days are behind us.
People want a quick way to search for products, services, restaurants or book a tuna charter in PEI. They want to answer quickly and they want it now. This is where searching on a smartphone comes into play.
Basically everyone these days has some sort of iPhone or Android phone with a data plan so they can always have the internet at their fingertips when they need it. However, as a web developer, you’d better ensure that your website is responsively optimized for mobile devices of all shapes and sizes. Your website needs to be accessible with easy-to-read content.
Search engines have adjusted their algorithms to award points for responsive design. If your site is not mobile-friendly in the last six months since the last Google update, you will either get a penalty or you won’t get positive ticks.
A word to the wise – make sure your visitors can find you on the web and view your business website on any smartphone, iPad or Samsung device. You will receive valuable PageRank points from Google and thereby also generate more website traffic and possibly more sales.
Fast loading website
You get points from Google and other major search engines like Bing and Yahoo if your website loads quickly. Who wants to spend 20-30 seconds loading a website?
Usually, large images or blocks of code are the cause of your page loading slowly, causing visitors to quickly leave before the first page even loads. This is the so-called “bounce rate”. Your bounce rate will likely be over 50% if your site is not designed to load quickly.
Check out all header graphics and other images and videos on your main page. Are they all necessary? What is their purpose and are they in the lowest possible resolution so that not only do they look good but this makes your page load faster.
Technically optimize your pages so that your website works well and not only does the website load faster, but users stay on your website longer and check out your products or services. Your bounce rate will decrease and your website traffic and sales will increase in turn. Check all your third-party plugins for SEO and social sharing. Do they all work well and do they produce errors? Consult an SEO expert if you are unsure.
