Web hosting and attention-grabbing Facebook marketing
What Works With Social Media For Business Owners?
Facebook mobile for business
First of all, most websites and blogs are built with WordPress. Therefore, the security of your WordPress website or blog is of vital importance.
Two very cool security plugins for bloggers using WordPress are available. Imagine this scenario. One day you wake up and your blog was hacked and every single article was gone. Thank goodness for backups. It could be absolutely catastrophic if someone could hack into your WordPress site. SecureWP and WSDSecurity are two plugins that can be used together and give you more security for your WordPress blog.
- The password generator generates super secure passwords that nobody can guess. If you have an admin who has full access to your account, you need to make sure you generate extremely strong passwords.
- Many hackers use intelligent systems. They go to a WordPress blog and look at the source code so they can determine what version of WordPress your blog is running. These plugins remove the version of WordPress from your source code. Hackers try to exploit challenges of your WordPress version. So removing the WordPress version from your code makes it extremely difficult for automated attacks to target your blog.
- If you try to log into WordPress with the wrong password, a response will be generated. These automated systems look for these answers to hack your blog. These plugins remove this answer entirely. Instead, they strum or blink on the login screen to let you, the user, know you have the wrong password, but a machine or software tool wouldn’t know, therefore automated hacking attempts are reduced.
Facebook marketing on a mobile platform
Every month 488 million people use Facebook mobile. That’s more than the entire population of the United States. In addition, 300 million pictures are uploaded to Facebook every day. Nearly a billion members take photos and upload them to Facebook with their smartphones. People have Facebook on their phones and check Facebook when they’re standing in line waiting for coffee, stuck in traffic almost everywhere, making mobile users very important to Facebook. Half of the nearly billion Facebook users use Facebook on their mobile device and they are twice as active as non-mobile users.
People tend to never leave their house without their mobile device. This is wonderful news for entrepreneurs! As a business owner, the more you can get your message across to users who are in constant contact with their circle of friends, the better. Marketing has evolved from trying to get people to get your message across at specific times to become an intricate part of their social experience. Ads come pouring in through their news feed and users don’t even know they are seeing ads. Facebook’s mobile ad CTR is an amazing four times higher than Twitter’s!
Facebook, Instagram and cameras
In the past, Facebook’s vulnerability was mobile. They were behind the eight ball to build a robust app, so Facebook took the lead in that market by buying Instagram. It shows the market that Facebook is serious about mobile. Instagram is a mobile app only. You must view photos through an Instagram partner, but Facebook may introduce an Instagram.com profile where users can share their photos across the web. It could be a whole new social network like Pinterest.
Steve Jobs was a mentor to Mark Zuckerberg and Facebook is said to be releasing its own smartphone. You could take a leaf out of Apple’s book and enter a whole new market in the smartphone industry. It would be a whole new marketplace for developers, which would be entirely feasible. At some point there will be more cell phone subscriptions than people on earth. With a smartphone you have the whole world in your hand. You can check your email, check in with friends, check the news, and use apps for just about anything. It’s only going to grow and it’s a wonderful thing to be able to connect people around the world. The Facebook mobile app is still relatively limited. For example, you cannot share with the app. Therefore, many people use Safari to view Facebook on their smartphone and access the social network in this way. Facebook could very well venture into the hardware market in the near future to capture more market share in the rapidly growing mobile device market.
Facebook page manager app
Facebook Pages Manager is a great way to manage multiple Pages. You can access your page on the fly, post content, and quickly reply to and moderate comments. It is very helpful for business owners and entrepreneurs. With the latest update to Facebook’s iOS and Android apps, you can now tag your friends in status posts and comments. The function, which has been available on the Facebook website for some time, can be activated by entering “@” followed by the name of the friend you want to tag in your comment or status update. You can use this feature on iPhone, iPod Touch, iPad or any Android device running the latest version of the Facebook app. However, the biggest feature still missing from the Facebook mobile app is sharing. That means half a billion people are unable to share anything on their mobile device every day.
Marketing tips for companies
Mobile users should be included and treated differently. It’s all about content. Mobile users use the news feed by default. So, the more you can be an effective content producer, the better.
- Shorter posts are better – 160 characters or less
- Be entertaining
- Use photos
- Ask questions that are short and sweet
- Include a call-to-action like “like” or “add a comment” or “click here”.
Local businesses and mobile Facebook marketing
For the longest time people have been able to set up a check-in deal. Offers are only available if you have a location page. However, if you don’t have a place page and can’t set up an offer, you can post a regular status update instead, e.g. B. “Read this on your phone, stop by for a free latte.” Each and every one of your employees should know all the details of what your company is doing on social media. Offer a voucher on site when people check in. Encourage visitors to take a picture of themselves in your store and post it on Facebook. It can go a long way and get people excited when they see their friends in the store.
Facebook and the future of marketing
A lot has changed on Facebook since its IPO. Some of the changes include “promoted posts” and it’s harder to get into the newsfeed. Edgerank is the algorithm that all content on Facebook goes through. Content goes through the Edgerank filter, which determines what content appears in the newsfeed. Ultimately, Facebook says they will only show your content to sixteen percent of your fans, on average. However, there are some tools that can increase your visibility on Facebook.
- To sue
- friend lists
- interest lists
- Sponsored Stories
- Promoted Posts
- Reach generator guarantees up to seventy-five percent of your content
As a marketer, you can do some split testing and allocate a budget to see which works well for you:
- Either a sponsored story, which is a post on your fan page that turns into an ad
- Sponsored posts that are visible to mobile users and get more visibility in the news feed people see on their mobile devices.
There are some creative ways to get around this. Fan sites like George Takei (an actor) is a site that has a phenomenal following and a very high retention rate. Study successful fansites and check out their site to see how these brands achieve fan engagement. People on Facebook want to know that there is a real person behind the brand.
Business owners have made huge investments in creating a following. People have expressed concern and frustration that Facebook is now requiring more investment to get your content visible to more than sixteen percent. Next to every single post on Facebook you have the option to pay for more visibility of your post. The big denominator problem is that companies have a huge following. So unless that person regularly interacts with the fansite, they won’t see the content. It can get very expensive to promote a post, sometimes between three hundred and five hundred dollars per post.
Why should you use a sponsored post on Facebook?
If you have a webinar or special event coming up, a featured post could be a good option. Some businesses have doubled their reach and increased engagement with promoted posts. If a page has a low number of fans or has a low retention rate of less than two percent, you might want to play with promoted posts to see if that’s a worthy benefit. Reach mobile users better with a sponsored post.
Web hosting tips for Facebook visibility
If you’re like the majority of business owners, you have a website or blog that serves as the ultimate destination for visitors. Some people call it their “money side”. A Facebook fan page for your business can direct visitors to your website or blog, where hopefully that visitor will take the MDA (Most Wanted Action), e.g. B. joins your email list or buys a product. Therefore, as a business owner, it is imperative to keep a professional looking website or blog online. This can be done with a web hosting account through a reputable hosting company that offers tools like WordPress, Joomla or Drupal content management systems to create a responsive web presence.
