Successful online marketing depends on keyword research. While keyword research isn’t really difficult once you’ve done it, this is one area that will help you grow your online traffic. Becoming proficient at keyword research takes practice and a lot of trial and error, but as you continue your research, you’ll become more adept at finding the keywords that search engines are looking for, thereby increasing your traffic.
When starting keyword research, the best tool you can use is the Google Keyword Tool. This is a free tool and is available to everyone, but to get the maximum benefit you need to sign up with Google, it’s easy to do if you have a Gmail account or an account for other Google services . The difference between signing up for Keyword Tool and not is that with a Google account, you can get up to 800 keyword ideas from a keyword search instead of just a few.
Once you’ve signed in, start typing your keyword or phrase, e.g. B. make money online. Then scroll down on the left side of the page where it says Match Types. Depending on what you’re doing, you’ll now have to choose between broad, exact, or phrase. Let’s say you want to target a specific phrase to be used in a PPC ad on Google or Microsoft/Bing. Then click the box next to “Sentence” and continue to the next step. I’ll use phase for this example.
The next step is to go to the panel that shows advanced options and filters. Depending on whether you want to search keywords for US searches only, or all countries, or another specific country, or even a language, click the appropriate box and select In my example, I’m using all countries and English.
Then click Search. You will be given two different options, one is keywords and the other is ad group ideas, which you can use to compose different ad groups for your blog, PPC or SEO advertising. Let’s use the actually found keywords. In our Make Money Online example, the tool will display 800 different keywords related to the phrase. You then select the keywords you want to use for your blog or advertisement so that the many search engines will search for you.
One thing you could look at is the number of global monthly searches or local monthly searches. If you want to be ranked globally, then check out Global Monthly Searches. Now here’s a little tip if you want your ad or article or blog post to rank high on Google for a certain keyword stage. Look at the number of searches for a particular keyword and look for hidden gems like 1000 to 3000 searches and experiment with these as the competition decreases and the chances of that search being on the first page of Google to be ranked are larger.
