What is SEO copywriting? SEO Copywriting/Professional Copywriting, also known as Writing for Search Engines, is a new way of writing that is all about writing content for the web! In fact, search engine copywriting is a process of rewriting existing “creatively written” text. In simple terms, keyword based writing is known as SEO Copy Writing. But that doesn’t mean SEO writing is just an attempt to insert several unrelated ones; Thesaurus-sounding keywords into the copy just to make it rank high in search engines. Search engines like Google and Yahoo! always spam content that is crowded with keywords. So, when planning search engine copywriting, you need to pay attention to the density of keyword usage in the content.
Copywriting for search engines differs from other copywriting in that it is written for both search engines and human surfers. However, SEO copywriting is not extremely difficult, but not very complicated. Below are some tips for writing professional copy for SEO.
Before you start professional copywriting, know your keyword: if you know what keywords you use to optimize the page; It will be much easier for you to offer SEO copywriting. When you start writing, include key phrases throughout the body of the text, not just in the first paragraph. For best results, focus your copy on just two or three primary keywords. Click here to download the keyword analysis tool.
Frequency of Key Phrases for SEO Copy: How Often Should You Use Key Phrases? There is a “3% rule” that says 3% of your words should be keywords. However, this is ONLY a guideline. Don’t kill yourself to get a 3% rate. Remember, your specimen needs to both sell and attract the attention of the engines. Don’t ruin a perfect copy by forcing keywords where they just don’t fit. So pay attention to the frequency of keywords while planning your search engine writing. To check the keyword density of your website, download it here for free.
Must know what the website is about: Before you start writing SEO copy, you need to know the target audience of the website. Once you know your target audience; You know your keywords; Now put the two together to create compelling, search engine friendly copy. For example, if your website offers web development and design services, target keywords accordingly.
Optimized Text Length on Page: It is advisable to have enough text on your home page and important section pages for effective search engine copywriting. Search engines like to see between 250 and 500 words of text on a page to gauge their keyword relevance. Let the beginning of the page text contain your important keywords. Some search engines don’t read deep into your site. Therefore, it is important that they read your source text with the keywords. Avoid placing links in images. Search engines cannot read images.
Professional writing with CSS (Cascading Style Sheets): CSS or Cascading Style Sheet is a style sheet language that you can use to tell a browser how to present your page. CSS can be used to control text formatting to maintain the visual appeal of text in headings. This separates the presentation style of the documents from the content, making the website easier to maintain. This includes information about the font to be used, spacing, color, border, border, etc. If you want to learn more about CSS, click here.
Search engine copywriting for meta tags: Meta tags are used to convey information to the search engine crawlers that a human visitor might not be interested in. It should be noted that meta tags are not necessary in HTML while building your web pages, but SEO-wise; they can be of great help. Due to the ease of manipulation by webmasters, some meta tags (keywords, title and description) have lost the meaning they had a few years ago. There are tools that automatically generate meta tags. Click here to download the tool.