Why would a lipstick video get thousands more views than another lipstick video? Could it be the words “lustful lips” in the title? Why would one sewing video get thousands more views than another? Could it be that the words “how to” are in the title?
Welcome to the ever-increasing competition of video marketing on the web. After creating and uploading your video, you can track the number of views. If users like your video, they will comment, add to their favorites and subscribe to your channel or blog. But how can you show them your video so they know how awesome it is and do all those actions? Enter the ability to weave a title for your video.
Take some time to do some keyword research using popular keyword tools like Wordtracker.com and the SEO Book Keyword Suggestion Tool. Both have free tools that can help you find just the right words people are using to find the topic of your video. Keep a spreadsheet with this information for yourself, as it includes keywords that will give you more ideas for future videos.
Now search your favorite video sharing sites like YouTube.com and see the search results. Which videos had more views? What had fewer views? While it’s not based solely on titles, you’ll find that there are patterns as to which videos get the most views in a given keyword search.
Here are your three tips for writing your video title:
- Use your keywords – If your video is about sushi, make sure it says so in the title.
- Use adjectives to spice it up. If your sushi is simple and delicious, say so in your title. Remember that with this title you need to get someone’s attention.
- experiment. No Views Received? Go to your video sharing account and edit the video title. Add instructions or change the order of words in your title. See what’s getting more views.
In addition to the title, you should pay attention to the description or summary, since the text leads to searches first. Then, as your comments, ratings, and other Web 2.0 indicators increase, your video will rise to the top of video search results. Make sure your video is of good quality, interesting and delivers what you promise to your viewers. Promise it in your title.
