Simply adding Google AdSense to a website does not in itself generate any revenue.
There should be a large influx of guests clicking on the ads on the site. Because of this, internet marketers should make extra efforts to generate more traffic on the website.
How is that done? This is where SEO for AdSense comes into play.
What is SEO?
SEO or Search Engine Optimization is the technique aimed at ensuring that a particular website is easily accessible to Google and other search engines and increasing the likelihood of the website being discovered by those search engines.
Internet users tend not to click through multiple pages in the SERP (search engine results pages).
Therefore, a website’s ranking in a search engine is vital to drive more visitors to the website.
When a website naturally ranks higher in inorganic search results, it also has a greater chance of being found and visited by an internet user.
Listed below are strategic steps to use Search Engine Optimization to generate more revenue from AdSense.
It’s certainly a good idea to get help optimizing an AdSense-filled website. One of the helping hands one can have is software or a tool designed specifically for optimization.
A good keyword research tool is a worthy investment a publisher can make. This tool not only returns how many searches; it also indicates how many competing sides.
It reports a calculated competitive strength so publishers can determine which keywords are worth targeting.
After installing some valuable AdSense SEO tools, publishers will find it less difficult to search for the best keywords.
Regardless of whether any software is installed or not, publishers must make an effort to research keywords in order to be able to choose which keywords to target on a given page.
If you have already identified the target keyword, now you need to make sure that it is in the page url, in the title, in the opening paragraph, maybe a few times in the body and in the closing paragraph. Pay attention to the keyword density.
Align only one keyword for each page. Don’t jump from one topic to another.
Otherwise, the AdSense ads may not match the webpage content and the pages may be indexed correctly.
Keep the page source code as simple as possible. This way AdSense ads and the search engines understand exactly what the webpage is about and can easily pull out keywords.
Avoid using way too many inbound links unless they are the targeted keywords.
No matter how efficiently a keyword is researched and targeted, if the audience isn’t compelled to stay on the page and read the content, AdSense’s marketing efforts are useless.
How would readers be motivated to click on an ad if they hadn’t read the page and developed an interest in the topic?
The content of all pages should be unique, appealing and informative. It’s also a good idea to engage with others on discussion boards to find out what people are excited or concerned about.
Keeping up to date means constantly checking the search engine ranking for the targeted keywords.
This can give the marketer an overview of how the AdSense ads are performing.
If the webpage doesn’t appear on the first few pages, try revising the title and the first and last paragraphs. Sometimes it can change just a few words.