Rank Verification Software
If you have a lot of keywords that you are optimizing your website for, it can also be a time-consuming task to check your current ranking on all major search engines. There are many software and indeed websites that can check your rankings. The problem with this is that the search engines don’t like this as it takes up unnecessary bandwidth on their servers. Google used to give you an API key to do this, but has discontinued this service. Matt Cutts was asked if Google would ever offer this service through the Webmaster Tools section of their site. The answer was that this was a common request and in the future Google might offer a tool to check some of your rankings. Matt continued that you shouldn’t focus too much on rankings and more on your website’s ROI by using Google Analytics to best identify your keywords that convert. Some people say ranking is dead, but I think you need rankings to even get any traffic from search engines. Ranking software also doesn’t tell you how your competitors are doing, and it’s always a good idea to keep track of what they’re up to. Although there is a section in the Google Webmaster Tools section of your Google account where you can view your top performing key phrases.
I’m not a big fan of PageRank as I think it’s not an issue anymore. There are websites where you can check your Google PageRank. However, if you have the Google toolbar installed in your web browser, you can see this information every time you visit a website. Future PageRank tools can be very handy when you know that a PageRank update is in progress and want to check your PageRank in different data centers to see if your PageRank has increased.
Organic Snippet Tools
I recently discovered a tool that allows you to preview how your website will look in organic search results. This tool comes in handy as it allows you to see what your page will look like before it is indexed, as once indexed it can take weeks for the search engine to reflect any changes you may have made. Search Google for “Snippet Optimizer” and you’ll find this great little tool.
I think this tool deserves a mention as I find it pretty redundant. The best way to write content for the search engines is not. Write your content in a way that is easy to read and informative about your topic, and in most cases you will find that the content is inherently keyword rich.
SEO is best left to the professionals and if you are looking for SEO UK I would take a look here.
There are many other tools you can use to analyze your website and check stats, some better than others. You just have to try them to see if they suit your needs. As a final note, one computer software application can never show you everything, and the best approach when you have the time is to do it by hand.