SEO is the abbreviation for Search Engine Optimization. What does SEO mean? How to prepare your site so that the search engines love it. This may seem very difficult at first since search engines use many factors to rank websites. These are called algorithms and may change from time to time. Trying to guess these algorithms could take you a long time, but if you follow a few simple principles discussed here, you’ll have a different and better approach to SEO.
Think about what the search engines want:
Unique Content.
Your page must be unique and not duplicated by anyone else; When you copy, the search engines know about it. You can check the content of your page by going to copyscape.com. They offer a very good service, with them you can compare the content of your site with millions of other websites and if you find that you have duplicate content, change it. Uniqueness is very important to the search engines because they want to serve their customers well, they don’t want to send them here and there for the same recycled information.
Onpage Optimization.
Your page must conform to w3.org HTML standards. No HTML errors or warnings when possible. No spelling mistakes. Once you’ve got the original content and the HTML markup is fine, make sure there are no spelling mistakes. keywords or key phrases. Optimize content for a specific keyword or key phrase; When talking about SEO, make sure the word SEO appears in the title, description, and a few times in the body of your page. Some people put percentage keywords on your page content, just use your judgement, make it interesting to read, pretend you’re talking to a friend and clearly and simply explain what you want to say, stuff Don’t fill your page with the keyword, that could work against you.
When you’re happy with the content on your page, you need to tell the world about it, and there are many ways to do that. You can submit the page to the article directories in the form of an article. Submit your website to the search engines. Add a link at the bottom of your emails. It’s an easy way to get more traffic. Add bookmarks to your website. A tell-a-friend form. Add an RSS feed to your website or blog. An easy way to do this is to use free blogging software like WordPress that has an RSS feature. Submit your website to related directories.
Exchange links with other websites. Buy the misspellings or variations of your domain.
Buy an expired domain name related to your website that is already getting traffic and transfer it to your website. Give away business cards with the domain printed on them. Launch and partner program for your products.
Start a social book tagging page in Digg, Delicious Etch… Publish your own newsletter. Use an autoresponder or email campaign. Buy links from other websites. Exchange reciprocal links with related websites. Network with other people at seminars or other live events.
Buy advertising in popular newsletters or ezines. Create an eBook and give it away for free.
Use easy-to-remember domain names. Submit reviews for books and other products on Amazon.
Get referrals to non-competing websites related to your site. Create products with resale rights and put a link there. Email your list if you have one.
If you use several of these techniques and strategies, your site’s SEO will improve tremendously
