Your online business will thrive when you master the art of search engine optimization, or SEO. Search engine optimization increases the chances that your website will be seen by customers who are willing to buy. Knowing the basics of SEO will help your website rank higher and show up among the top search results. This makes it easy for customers to see your website. There are various tools that can help you with your online marketing. These SEO tools are as follows:
Google Keyword Planner. When putting content or articles on your website, you should know the right keywords. Google Keyword Planner is a great SEO tool that can help you identify which keyword or keyword phrases have the higher search volume. With Keyword Planner, you’ll know which version of the keyword phrase to use to drive more traffic to your website. The Keyword Planner also gives you information about what customers expect to read on your website’s page.
Google trends. Another tool SEO professionals use is Google Trends. This tool shows you people’s interest in a specific keyword phrase over a specific period of time. Basically, this tool helps you determine when you should publish your content. Google Trends shows you what potential customers are searching for and the most common search period for a given keyword. This tool is important because it lets you know when is the right time to publish new content on your site.
plagiarism checker. Search engines frown on the use of duplicate content. If you need to publish content that already exists, you must properly credit the original author, otherwise search engines will consider your content plagiarized and that content may not be published. There are many plagiarism checkers that you can use for free to determine the authenticity of any content you choose to publish on your site.
Common sense. If you write yourself, keep in mind that writing blogs and web articles is not enough. You should always write content with a specific goal, which is to get your readers to buy the product or service you offer. Google Keyword and Google Trends can give you a list of different versions of keywords you can use that are related to your product. However, you must use these keywords in a way that makes them flow naturally through the article. If you bombard your article with lots of keywords, the search engines can be tricked into giving you a higher ranking. This practice will not appeal to your potential customers as they are the ones who will read your content.
When writing content for your website, remember that you should always write for humans first, before writing for the search engines. One way to ensure you have quality content is to either read your work out loud or have someone else read it.