Free tools to use in your ecommerce SEO campaign
SEOQuake is an add-on tool that you can get for Firefox, Chrome, and Opera browsers. This tool is so simple but it helps you to find parameters like Page Rank, Pages Indexed by Google and Bing, SEMRush Links, Count of Internal and External Links, Age and other Who.is information, Count of Backlinks on a website, Investigate keyword trends, an SEO diagnosis, and Alexa Rank. These parameters are very important to determine if a website is of high quality or not. This tool also helps you with your own onpage SEO activities.
• Google Webmaster
SEOQuake helps you determine what on-page activities need to be performed on your website, and Google Webmasters help you achieve them. Google Webmasters is a web services tool for webmasters to submit sitemaps, robots.txt, get information about broken links and 404 errors, internal and external links, backlinks, keyword queries about the site and much more. This is very helpful as it allows webmasters to rate their SEO tasks and campaigns.
Google Analytics helps you track your traffic from various sources like organic search, paid search, referral websites, direct visits, mobile traffic and social media traffic. You can also set up a conversion funnel to see bottlenecks in your checkout process or any process on your ecommerce site. These conversion funnels help you gain insight into how many people are responding to your calls-to-action and evaluate your navigation process.
• Google Adwords Keyword Tool
Google Adwords Keyword Tool is a very efficient keyword tool for SEO specialists as it gives you information about specific keywords that are important for your website. Although the Keyword Tool itself writes a disclaimer to guarantee success, many other keyword tools base their results on the Google API, which means that the Google Keyword Tool itself is the most reliable of them all.
• Opensite explorer
Opensiteexplorer is a web tool developed by SEOMoz, one of the leading SEO companies in the world. Although OSE allows only a few queries, it provides you with a lot of the information you need to evaluate the progress of an SEO campaign, the search engine quality of your competitors and the search engine quality of your potential link partners.
SEO tools that are worth your money
• SEO power suite
SEO Powersuite does have a free version, but you wouldn’t maximize the power of this software and appreciate its help unless you purchase the paid version. It has four different tools namely Link Assistant, Rank Tracker, SpyGlass and Website Auditor. These tools really help you organize, track, evaluate and create or develop SEO campaigns. The price is also relatively cheap, definitely worth it.
• SEOMoz Pro
SEOMoz Pro helps you track your weekly successes in your SEO campaigns. It also includes insights and recommendations to help you strategize for the next campaigns, and most importantly, help you gain good insight into how your competitors are performing. The price of the software is a bit expensive, but of course it is a very good investment.