In the search engine optimization game, there are winners and losers. The difference between them is their ranking. Planning your strategy is one factor; Monitoring your success in search engines is another. In 2018, the game changed again.
Some entrepreneurs choose to consult a digital marketing company for their SEO strategies. However, if you prepare to see how well your site is performing in search engines, you can become familiar with the best tools for SEO.
Mind you, some tools are paid and some are free. Nonetheless, these tools are the best of the best and up to date, so it is most likely worth investing in them.
Searchmetrics offers analytics for SEO, backlinks and social media. They have a bunch of data collected per website that gives you insights and trends in terms of backlinks, SEO visibility and the like.
They also offer a weekly ranking for keywords, which is good for measuring which keywords your website should rank for. Searchmetrics provides insights into general search trends.
Google Webmaster Tools
Google Webmaster Tools is a free toolset that can help you understand what’s happening on your website. It also explains the basics of Google search and helps you understand how Google sees your site.
One of its features allows you to search an article as Google perceives it. This is a great way to up your SEO game, especially if your campaign is performing poorly. The data you collect using this feature can help you customize the website for better results.
SEMrush is a free keyword research tool. The site offers many toolkits, including an SEO toolkit. One of the most important features allows you to tie in different websites to see how they rank for which keywords, how this page ranks for a certain keyword, the monthly search volume of certain keywords and the like.
In addition, you can use SEMrush to search for appropriate keywords, compare your page’s performance to that of your competitors, analyze backlinks from other websites to yours, and leverage similar on-page SEO opportunities.
UpCity SEO report card
This tool allows you to analyze how your website compares to your opponents. Like a real report card, the SEO Report Card gives you a score of your rank, link building, onsite analysis (how well you have blended your keywords on your website), website accessibility (your website load time and ease of accessibility for crawlers). , trust metrics and current indexing (the number of pages on your site that have been indexed).
This tool is free and all you have to do is provide some contact information like your name, email address, phone number and website.
Seobility shows you how well or badly the SEO optimization of your website performs. They have different features like SEO Check (check your website and tips for better SEO), Keyword Check (show you how your page is optimized for your keywords), SEO Compare (compare your page and another one for the same keyword) and Ranking-Check (checking the ranking of your page for any keyword).
Seobility has automated website crawling that checks your website while following all backlinks, monitors your emails and detects errors in your website’s content and structure.
Managing your SEO campaign just got a lot easier with the help of some of the best SEO tools on the web. It’s better to pay for some tools than to blindly dive into optimization practices that don’t work and not understand how they can benefit your business. You can always contact a digital marketing company to help you along with your campaign.