Search engine optimization specialists are likely to advise you on the effective tools to help you optimize. Luckily, the internet is home to thousands of tools that solve your website’s problem areas. Below are specific tools and SEO specialists that are commonly used and visited by many webmasters.
Google Analytics – This is an easy-to-use solution that analyzes website traffic data. It’s a free tool that tracks website activity such as page views, traffic, pages viewed per visit, bounce rates, and average time spent on site. This tool covers three SEO elements: search traffic, keywords, and content performance.
Alexa – This uses toolbars installed on Internet users’ browsers. It has been accepted by many webmasters for years as it can measure the popularity of a website. Alexa could only promise accuracy for the top 100,000 sites.
KeyComplete – This is a tool that discovers competitors’ keywords about their PPC campaigns. The good thing about KeyComplete is that it is an online tool with many useful features.
SEOmoz – SEOmoz has a variety of effective SEO tools that give users a way to get information from their competitors and get reports from major search engines like Google, Yahoo! and Alexa. The tools also offer website error detection, traffic tracking, and keyword research.
Widexl – Widel has a link popularity tool that helps webmasters find pages that link to their site. It also has a meta tag analyzer tool that examines the meta tags, keyword density, page load time and others. The Search Engine Saturation, another Widexl tool, checks the linking of websites on six search engines and thus enables comparison with competitors.
SEO Logs – SEO Logs has several free tools for SEO. Web Page SEO Optimizer and Keyword Difficulty Check are on-page SEO tools that analyze web pages for keyword optimization. Keyword Difficulty Check measures the difficulty of a keyword to rank in search engines. SEO Logs also includes Google tools that detect fake pageranks and produce results with PR value. Other tools include Backlinks Analyzer Tool, HTTP Headers and Status Check Tool, Domain Age Check, Alexa Rank Comparison, and AdSense Profit Calculator.
Link Diagnostics – It is one of the most popular link analysis tools available on the internet. It allows website owners to study the link competition by providing the most important details about the competitor’s links. Results report the anchor text, PageRanks and others. Link diagnostics only runs on Firefox.
IWEBTOOL – This website has several tools that basically cover most areas of SEO. It has Google PageRank Prediction which “predicts” the ranking in Google. Link Popularity, which counts a domain’s links in search engines; Website speed test that measures website loading time and much more.