If you want your website to rank high on Google, you need to stop making these mistakes:
1. Not doing proper keyword research. Keyword research is the most important process of SEO. You need to invest time and effort to do thorough keyword research. The purpose of keyword research is to identify the key phrases and words that your prospects will be searching for. You shouldn’t choose to optimize for keywords that are too general. Generic keywords are extremely competitive and it is very difficult for you to rank high for them in a short period of time. Targeting the wrong keywords will wipe out your SEO efforts.
2. Keyword stuffing. Keyword stuffing is considered an unethical SEO technique. Keyword stuffing occurs when the webpage loads with too many keywords in the meta information and content. If search engines feel that you are placing too many keywords on your site, they will not rank your web pages highly. When you write your copy, you should always write for humans, not for search engines. Yes, placing keywords in the content is important, but don’t overdo it.
3. Keywords are missing from important HTML tags. You must place keywords in Title, Meta, H1, and ALT tags. Search engines look at these tags to determine what your web pages are about. So if there is no keyword to describe your web pages, it is very difficult for you to rank them well. The title tag is the most important tag. Many companies only place their company name in the title of their websites – they give away the chance to rank well in search engines.
4. Stop building links once results are achieved. Link building is not a one-time project. It is an ongoing process to keep your SEO campaign successful. Every day there are new optimized websites competing with you for placement in search engine results. If you stop building links, you lose the competitive advantage. So after you’ve seen some initial results, you should keep building more links. Some effective link building strategies are article marketing, blog comments, forum marketing, directory submission, and social book marking.
Hope that after reading this article you won’t make these deadly SEO mistakes. SEO is the bedrock of internet marketing. If you do it well, you can definitely count on SEO to boost your business.