SEO or Search Engine Optimization is the process of optimizing page content to attract more search engine traffic. This traffic is referred to as organic or algorithmic search results and is 100% unpaid traffic. Other alternatives would be search engine marketing, where an advertiser pays for traffic on a pay-per-click basis.
Many argue that outperforming your competitors in the search engines is too competitive these days. This is partially true when you are targeting a highly competitive niche or keyword. The solution would be to learn how to optimize your page content for search engine visibility based on less competitive keywords.
Just find a profitable niche and start searching for less competitive keywords in your market. For example, if your main keyword is “car insurance,” you can use Google’s keyword suggestion tool to drill down deeper and grow your keyword list. Alternatively, you can use the long-tail keyword “cheapest auto insurance quotes online”.
Once you have at least 10 keywords or phrases, start analyzing traffic statistics and trends with the Google AdWords Keyword Tool. This gives you an idea of the popularity of that particular keyword or phrase. Now you can use these keywords when creating or optimizing your page content.
Pay close attention to keyword density. This refers to the number or percentage of times a particular keyword appears in your website’s content and is usually ranked from highest to lowest. There are free keyword density analysis tools online. Keyword-rich content is a surefire way to rank well in searches, and could land you on the first page of search results.