SEO auditing isn’t a much-discussed topic, but that doesn’t really mean it’s less practiced. However, if you had no idea before reading this post, let us tell you that SEO audits are a standard website practice. Those serious about their online marketing efforts invest in frequent audits. If you’re looking forward to getting the most out of your online SEO campaigns, make sure you invest ample time in these audits as well.
The Importance of SEO Audits
An ID card The SEO company you hire will definitely ask you to act accordingly. Please don’t make the mistake of avoidance The bit whole. Read on to learn more about the basics.
From the start, let’s be clear that an SEO audit isn’t quite like a traditional audit. The latter is done for marketing purposes only – a properly performed check – right at the start – would mean you have a better knowledge of how your website is performing – its overall performance and how each page is performing. Improved search engine rankings are of course the only purpose behind these audits. They are carried out before the start of a project and at the beginning of a new quarter.
No exaggeration
While it’s important to regularly invest time in these audits, experts warn us against overdoing it — especially when it’s a small site. Technical analysis, on-page analysis, off-page analysis and competitive analysis (keyword analysis) are the essential parts of audits. Websites can be improved with well placed audits. They are able to analyze a given site from different angles – all with the single aim of identifying opportunities for improvement. Here’s a more detailed look.
Technical analysis is used to verify whether the website is working properly or not. Accessibility and indexability are the cornerstones of SEO audits. Accessibility simply refers to the ability of search engines and users to access your website. If your content is not accessible to others, there is no point in creating a website at all. Some attributes that you absolutely must check are:
· Robot.txt files
· Robot meta tags
· XML sitemaps
· Website speed
· Redirects
· Mobile responsiveness
Indexability is treated with the utmost importance by search engines as it determines the visibility of your content. Once you’ve fixed your accessibility issues, you can move on to the indexability bit.
On-page analysis includes identifying conflicting blog topics – ones unrelated to the site itself, duplicate content, trying to place the same keywords on different pages, placing correct URLs, and more.
No lengthy process!
Do you think SEO auditing is bound to be a tedious process? Not really! There are some SEO audit tools that can be explored to get the job done faster.
