Got a website but no idea what to do with it? Have you ever heard of SEO? If not, you should take care of it! SEO (Search Engine Optimization) is the most important factor that businesses should focus on for their website.
What is SEO?
SEO is how you rank on Google or how well your website is found online. This is very important for people with websites, whether you know it or not. Most people don’t budget enough money for their websites in their marketing plan, and it hurts them! How you rank on Google depends on how people find you. Investing money in your company’s website will help you in the long run.
Where do I begin?
If you have a WordPress website, SEO for your website is very easy to set up! There is a plugin called Yoast SEO that you can download. Yoast is a super simple tool that can help businesses get ranked for keywords! Once you’ve downloaded Yoast, go to each page in the backend of your website and choose a keyword for that page.
Keywords can make or break your site. Using Google Analytics, you can find the keywords that help your site rank well on Google. Spend some time researching your keywords and choose them wisely. If you use Google Analytics you will find a few different numbers. Do not stress yourself! The main thing to focus on is your keyword’s competition. When you select a keyword, Google Analytics tells you how competitive that keyword is. Be careful. If you’re not a big business and you choose a highly competitive keyword, you most likely won’t rank. Enter your keyword and find a similar keyword that has a “low” level of competition.
Another point: don’t use your keyword on more than one page. When choosing a keyword for a page, make sure you research a similar keyword, but not an exact one. Choosing the same keyword for more than one page can cause your pages to compete for the top spot. Your pages work against each other to rank, which means they most likely don’t rank at all.
If you must use the same keyword, make a page a “capstone” article page. This separates the most important page from the page with the same keyword. But only use this when you need it.
SEO Ranking and SEM Rush
Once you have your keywords, you need to track how they are performing. My favorite website for this is SEM Rush.
SEM Rush helps you track how your pages rank on Google. Before you start searching for keywords, try making a report so you can compare how it started and how it’s going after all your hard work. It is best to create a report once a week. This will help you keep track of how your keywords are performing. SEM Rush also runs other reports for you. It can tell you if you have broken backlinks or need to create alt text for your images. All of these factors can help with your SEO rankings.
Make sure you run all the required reports and study SEO. SEO is a huge factor in marketing and can make a huge difference in your website. Investing in SEO can help drive lots of traffic to your site, both new and old! Read articles and study because this will change your business!