If you have a website, you need traffic if you’re going to survive, and the best type of traffic you can have is natural traffic. Two reasons for this are that you were targeting traffic to your website and the traffic was not paid for. However, it can be difficult to see your website at the top of search results with the keywords you use. Here are five search engine optimization tips that will help you drive traffic to your website with your improved rankings.
meta tags
When you write your meta tags (your title tag and your description tag) you need to place keywords in them, usually at the beginning and more than once. Make sure you use these keywords as search engines use their popularity, density and weight to determine where the website will rank.
– Keyword prominence indicates how early you use your keyword.
– The keyword density is the ratio in which the keyword is used among the other words
– Keyword weight indicates how often you use a keyword and/or phrase on the page.
When talking about search engine optimization, be careful not to use keywords and avoid words like “or,” “the,” and “and.”
Have navigation links to the right or bottom, never to the left of the page
Did you know that search engines read your website from top left to bottom right? When talking about SEO, search engines generally prefer the first 100 words on a page, so you don’t want them to be javascript or navigation links. Make sure your keywords are in the heading tags as well.
Use alt tags on your images
When it comes to website optimization, remember that search engine spiders cannot read images and images. Spiders can only know what your image/image is by reading its alt tag. Include keywords in the HTML line so you can improve your website’s keyword weight and density.
Place keywords at the bottom of the page
When talking about SEO and websites, you have to keep in mind that spiders look at the words at the beginning and end of the text and give them more preference. When writing articles, keywords in these areas should be used prominently. Do not place the javascript or navigation links at the bottom of the page if you want to achieve high search engine rankings. Another search engine optimization method is to place keywords after your page’s copyright date.
anchor texts
What is an anchor link? It’s the actual link text on a website; A visitor clicks on this to take them to the desired page. Lots of links related to your website can have a huge impact on your SEO rankings. Make sure your anchor text contains keywords/phrases.
You may think that effective SEO is hard to come by. With these five tips, however, you can easily influence your search engine ranking.
