Many marketers or webmasters are too busy building inbound links to consider some of the simple yet effective SEO tactics. They forget that on-page optimization is absolutely essential in the whole SEO tactic. These are easy to implement and should be one of the first things any webmaster should do with any new website.
First, start with your website’s title tag. This can be a maximum of 64 characters long. Any longer and it will end abruptly or be truncated and this will look very peculiar and strange in the search engine results.
Your website title tag needs to tell people what your website is about in order to entice web visitors to visit your site. It really should contain a keyword or keyword phrase that is specific to the webpage where the title tag is located. Each individual web page on your site must have its own unique, descriptive title tag. Remember, it’s important for SEO purposes.
The next factor to consider for on-page optimization is your meta keywords and meta description. These tell the search engine robots the short description and the content of your website. They aren’t necessarily important to the search engines as most of them will crawl and analyze your site to see what it’s really about. However, it is always good to include your keyword or keyword phrase in your meta keywords and meta description as well.
When you place AdSense ads on your web pages these factors become important because without these meta tags you will find that your AdSense ads are not specifically targeting your niche or topic.
The meta description usually appears in search engine results after the title tag. In this 150-character sentence, you need to get web visitors to click through to your site. This phrase needs to be enticing, descriptive, and to the point.
Your meta keywords and meta description should also be unique for each webpage within your site.
Any images you may have on your site should include an ALT tag description. These ALT tags provide an alternative description for the visually impaired. ALT tags are considered by the search engines and can give your images a good ranking. Avoid appending similar keywords to more than three ALT tags per webpage for the different images, figures, or graphics. Adding ALT tags to your web pages indicates to search engines that your site is relevant to those keywords.
Next, you should put your keyword in the Header 1 (H1) tag on your web pages, which is usually the title of the web page. This also indicates to the search engine that your website is important for that keyword.
Your website will also rank better if you sprinkle your keyword or keyword phrases into the text of your webpage. It should make up between 2% and 3% of the total words for the webpage. Remember not to overdo or stuff too many keywords on a single web page or you will be dropped or de-indexed by the search engines.
By performing this simple and easy-to-implement onpage SEO optimization, you can gain an advantage in search engine rankings. Keep in mind that not all webmasters or marketers do this, and this can give you an extra edge over your competition that is vital to your profitable online success.