Clean codes, optimized HTML tags and metadata help search engines crawl your website better and index and rank your pages according to relevant search terms.
Make sure you check the following:
source codes
Your source code is the backbone of your website. The crawler will find everything it needs to index your website here. Make sure your source code is free of issues by checking the following:
INCORRECTLY IMPLEMENTED TAGS:
Examples include re=canonical tags, authorship markup, or redirects. These could prove disastrous, especially the canonical code that can result in penalties for duplicate content.
SERVER-SIDE CODE APPEARING IN HTML CODE:
Depending on how this is processed, the code can either cause errors on the website or appear as text on the frontend and reveal secrets that your competitors can sniff out.
META ROBOT TAGS:
It’s crucial to implement this tag without making sure you don’t apply the “noindex, nofollow” parameter to your most important pages.
CSS MANIPULATION:
You may have hidden content in your CSS codes. Removing this content is critical to ensure crawling works smoothly.
EXCESSIVE SCRIPT CODE:
This could slow down your page load time, which will negatively impact your SEO rankings.
ANALYSIS TAGGING:
Some analytics tags may be available to competitors. Removing unnecessary tags is a best practice.
markers and tags
Adding markup improves the look of your SERPs listings and helps signals trust. The simplest snippets are:
AUTHORITY MARK-UP:
Create a Google+ account for your website and use the HTML markup for authorship in the website code.
NAME, ADDRESS, PHONE NUMBER (NAP) RICH SNIPPET:
This will show your company name, business location, and contact information in the SERPs.
PRODUCT SNIPPET:
Ratings of your products, images, price range and availability are displayed here.
VERIFICATION SNIPPET:
This snippet shows the ratings and reviews exclusively on the SERPs.
VIDEO SNIPPET:
Displays a thumbnail of the video ad next to the listing. You can install this manually if you’re hosting your own video or if it’s shared on a video sharing site (YouTube, Vimeo, Vine, etc.), or have it appear automatically via Facebook Share’s markup code.
Other specialized snippets are available and can be applied based on your specific needs and industry. These include recipe snippets, people snippets (distinct from authorship markup as it shows a person’s position and affiliation, not their Google+ profile), music albums snippets, to name a few.
You also need to check your HTML tags and optimize all title and header tags. Make sure your main keywords are part of your title.
metadata
Optimizing metadata allows crawlers to better interpret the content of your website. It is important to provide the following details:
TITLE:
Keep your title within the character limit and match the title of the web page.
META DESCRIPTION:
This will show your company name, business location, and contact information in the SERPs.
META KEYWORDS:
Use your keyword groupings to determine which keywords to include here.
H1 TAG:
There must be continuity between the title and the header tag.
When planning your landing page, you need to understand that in most cases you should be able to drive paid traffic to that landing page and still see good results.
An optimized landing page is great for both SEO and PPC purposes. If your organically optimized page isn’t a good landing page that converts, you’re wasting valuable traffic and, bottom line, your money.
To get this mix right, focus your efforts on optimizing landing pages for search engines and for your potential customers. Walk through a process to understand how your audience thinks when they search for products and services online.
This information helps us determine what interests and needs need to be considered during the customer journey. So we do it:
Captivating keyword-focused title tag:
On your landing page, these are the top 8-10 words we’re going to write. They should be both keyword-focused and compelling enough to get clicked above your competitors.
Eloquent description:
This text is the very first point of contact in the search engine results and is therefore a crucial part of your landing page optimization. Create descriptions that get clicks with strong calls-to-action.
Keyword-focused, meaningful headline:
It must be ensured that the user experiences continuity from the first contact with the website. The headline contains the optimized keywords and gives your potential customer a reason to stay on the page and engage with the offer. It also gives search engines the thematic focus of your site.
Topic & keyword focused content:
It is very important that your landing page content is focused on the topic and goals you want your website to achieve. Use the right keywords and related phrases, but also make sure the content is useful to your users. Use code to properly structure content for easy reading.
Call to Action:
A good landing page doesn’t leave the user uncertain about the next step. It is clear and concise to motivate the user to take the next step. Create a clear goal and desired action for the user to take.
Page structure:
As you group your keywords and create the site structure, consider the site topics, what keywords you want to rank for, and what the overall purpose of the site is. Also consider the customer journey and make sure the page structure makes sense for your customers.
Trust and credibility signals:
Add testimonials and logos from companies your clients have worked with in the past. This will send signals of trust to their target market and increase their credibility. Drive reviews from customers through engagement on social media and forums, email polls, and links to your customers’ local listings.
Socialization:
The importance of social signals should not be underestimated when it comes to search algorithms. Make sure your website’s pages are easily shareable by your users and make sure your visitors are engaging with your offerings.
