Search engine optimization is an important part of every website. Today I want to share with you some onpage SEO tips and tricks to help you improve your website’s visibility and performance in search engines.
Performing search engine optimization on your website involves a variety of tasks and can be broken down into two distinct parts. The first is onpage SEO and the second is offpage SEO. I’m focusing on page SEO here because on-page SEO is the first part of your search engine optimization strategy that should be covered. The on-page SEO tips and tricks I’m sharing with you today encompass a variety of goals and tasks that you can use to better optimize your website and improve your website’s search engine rankings.
Google has made a number of updates to its crawling algorithm over the past few years. This is why it is so important to always make sure your website and all your web pages are up to date with the latest updates like Hummingbird, Panda and Penguin. The on-page SEO tips and tricks I share here will help you stay away from an update attack and keep your rankings stable.
1. Optimize the speed of your website
The very first thing you should do when doing page SEO on your website is to optimize your website speed. If your website takes too long to load, it will negatively affect your website’s search engine ranking.
First, check your current website speed and compare your speed to the speed of your competitor’s website. The faster your website loads, the better. If you find that your website is taking longer to load than your competitor’s website, you should make some tweaks to speed up your website’s loading time.
If your website is a custom HTML or PHP based website, you should start with your CSS and JS files. Use a script to minimize them. This can reduce their size, which in turn will make your website load faster. You also need to optimize the images on your website – try to compress them as much as possible without losing too much quality. Images are usually the largest parts of a website and can affect a website’s loading time by a few seconds. Compressing your images allows your website to load faster.
Websites based on a CMS system like WordPress can also be speeded up quite easily. Just install a cache plugin that serves your website as static files. This will help you increase your website speed and reduce loading time.
2. Add meta tags to your website
While meta tags may be considered deprecated by some, it still makes sense to use them on your web pages. The most important meta tag would be your website’s title tag – this is the text that appears at the top of the browser bar when you visit your website.
You should also include meta tags for keywords and a description on each of your web pages. This gives search engines an idea of what keywords you are targeting, and allows Google and other search engines to display a relevant description for your site in search results.
3. Use tags on your web pages
When building a website, whether it’s a custom HTML or PHP based website, or powered by a CMS like WordPress, you should always make sure you’re using the right tags on your web pages.
Using the right tags makes it easier for search engines like Google to index your pages and your rankings can also increase. This is a big plus for onpage SEO.
Start using header tags where appropriate. Header tags contain h1, the header 1 tag. This tag is used for main titles. After that you need to use h2, h3 etc for your sub header tags. This also helps you to split content into different parts.
Images should also include appropriate tags such as title and alt. This also allows your images to be indexed by search engines based on specific keywords.
4. Keyword-optimize your content
In order to rank in search engines, you need to target keywords. Think of keywords as search phrases—terms that people type into search engines to find results.
Start with keyword research before publishing or writing any content for your website. Decide on a topic, then search for relevant keywords and choose a keyword that best aligns with your content. Make sure the keyword doesn’t have too much competition and make sure the search volume is big enough for the keyword you choose.
It’s also a good idea to choose long-tail keywords for some of your content pages.
You should include your target keyword in your pages. Include your target keyword in the title of your page, in the first header of your page, and also in your content. Include your target keyword in the first sentence/paragraph of your content, a few times in the body, and once or twice in the end/conclusion paragraph.
While building high authority backlinks to your website is an important part of search engine optimization, proper on-page SEO is just as important. Without the right onpage SEO, you cannot take full advantage of search engine optimization. Take a moment and use these on-page SEO tips and tricks I’ve shared with you to review and ensure your website’s on-page SEO is relevant and effective.