Meta tag analysis is the important key to effective SEO. Meta tags are special HTML tags that are inserted into a web page. There are a few basic meta tags like title tag that indicates the title of the website, keyword tag that contains one or a group of keywords, description tag that generally describes the content of the webpage, and there are authors , owner and copyright tags that describe the information related to the owner/author of the website. Meta tags are very important especially the title, description and keyword tags which are generally crawled by search engine spiders and the page will be indexed accordingly. So if someone puts wrong keyword in meta keyword then chances are reduced that they will get good page ranking for their desired keyword. Because of this, one must take utmost care to analyze meta tags and place exact matching or ideal ones on one’s webpage in order to get an optimal result.
There are some tools to generate meta tags if you don’t write down HTML tags very thoroughly. There are some very resourceful websites available for generating meta tags. Some of them are:
1. Send Express
2. Scrub the web
3. Broadcast Corner
4. Meta tag generator
Keyword density is an important concept for onpage optimization, which in turn affects overall SEO performance, indexing, and ranking. It means how often or how frequently your keywords appear on your webpage. Keyword density has certain parameters as too low a density means that the article/webpage/content is not indexed properly, ranked low or even ignored by the major search engines. Too high a density/keyword stuffing is also viewed with suspicion by crawlers and can have a negative impact on search engine rankings. So there is a moderate or healthy way to use meta keywords after specific word/line breaks, which is logical and good for ranking. There are several tools/sites available for keyword density analysis that you can use for better performance.
SEO is a continuous and long-term process to optimize a website for search engines. Organic includes onpage and offpage optimization. The main reason for onpage optimization is to make the website easily accessible to search engines so that the page is indexed by the search engine. Keyword and content are very important factors. Some other important factors for onpage optimization are: page title, meta tag analysis, keyword research, sitemap creation, robot.txt file creation (if you don’t want a specific page of your website to be crawled by spiders), Content Optimization etc Onpage optimization should be done before offpage optimization, and do it thoroughly and thoroughly.
Off-page optimization involves submitting the website to different platforms to get better visibility through search engines and eventually attract tons of traffic. It includes Directory Submission, Search Engine Submission, Article Submission, RSS Feed Submission, Press Release Submission, etc.
