I’ve heard of SEO, SEM, and social media, but what is web presence optimization?

Web Presence Optimization is a holistic approach to internet marketing. Today, consumers interact with local businesses online through a variety of different methods. Web presence optimization ensures consumers discover your business at all stages of their online activity. So the million dollar question is, “What are consumers doing online?”

Consumers surf, search and socialize. And consumers do all of this activity on thousands of websites, search engines, and social sites. The Internet has evolved into a very large digital landscape! Today there are thousands of internet marketing companies recruiting small business owners. Each of these companies is trying to sell a piece of the digital landscape, each claiming that it is superior to the other.

Let’s break it all down to a few forms of online advertising that most small business owners are already familiar with. Firstly you have search engine marketing, pay per click, PPC, this method has different names but all correspond to paid placement on websites, directories and search engines.

Then there’s search engine optimization, SEO, a few other names. It’s all equivalent to showing your website in the top positions of organic search results for a few different keywords.

Next there is social media. These companies work to get consumers who visit sites like Facebook and Twitter to follow, like, and share your business with other consumers online.

Finally, there are companies that will monitor and fix your online reputation. These companies focus on getting consumers to give good reviews about your business online. Sometimes they find bad reviews and help you deal with dissatisfied consumers.

Web Presence Optimization is a combination of all these methods and more! Sounds exhausting doesn’t it? Web presence optimization is truly a holistic approach to targeting local consumers while they go about their normal online activities. The benefits of web presence optimization are social discovery, search discovery and reputation management.

In plain language, Web Presence Optimization means more market share! For example, imagine you are checking out of a supermarket. You just remembered that you had to get some beer for the later meeting tonight. There are three cool boxes at the checkout. Two coolers are packed with Budweiser and the last cooler is packed with various other brands.

In fact, because Budweiser has more shelf space (2 coolers out of 3), they will ultimately sell more of their product than the competition. Web Presence Optimization works the same way! If a consumer is in the market for your product or service and sees you all over the page, not just once but multiple times, you will outsell your competitors.

Source by Blair Zeno

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