Anyone with a knack for sales and/or marketing and an understanding of SEO can tap into this lucrative field. Some companies pay generous fees or commissions for quality SEO, making this a great opportunity for anyone looking to use the internet to generate income.
In the field of web-based business, SEO knowledge can mean the difference between success and stagnation. SEO, short for “Search Engine Optimization,” is the art of strategically placing keywords within a website to increase the likelihood that search engines like Google, Yahoo, or Bing “see” the website when someone enters search criteria .
Search engines are becoming more adept at practices such as “keyword stuffing,” where content is so overwhelmed with keywords that it is obvious that the author is trying to force the search engines to “see” their site at a higher authority than others. Not so long ago this would have been possible; However, because search engines are now “smarter” they can spot keyword stuffing and will reject sites that do it outright.
This poses new challenges for website developers who, while familiar with the technical aspects of design, lack the expertise in keyword manipulation and placement to optimize the website’s ability to appear as a top find in search engine queries .
This has opened up a whole new segment in all aspects of internet marketing: the SEO reselling business. Marketing gurus who know about SEO are now outsourcing their services to web developers to provide SEO that the web developers can use and sell to their clients.
Who Can Resell SEO?
Anyone with a knack for sales and/or marketing and an understanding of SEO can tap into this lucrative field. Some companies pay generous fees or commissions for quality SEO, making this a great opportunity for anyone who wants to use the internet to generate income without having to know the lingo of website development.
Why Resell SEO?
SEO is not a skill that is often seen within the confines of website development. Companies that outsource website development and maintenance most likely have no idea what SEO is, let alone how important it is. The web developers have very likely heard of SEO and know what it is, but often they lack the skills and expertise to implement SEO.
As an SEO reseller, a company, works with people who know and understand SEO to provide quality search engine optimization according to the specifications outlined for each need. The SEO is sold to the company, which in turn resells to the client for the benefit of all parties involved.
Web development companies and companies that resell SEO benefit from this arrangement as it is more cost effective to outsource these services as needed than to hire sales and/or marketing staff and constantly pay salaries and benefits to keep them.
Are There Any Downsides to Reselling SEO?
While there are many benefits, there are some caveats to keep in mind when considering SEO resale.
* All parties should communicate frequently and clearly;
* All parties should do their research and ensure that the companies they work with are reputable and in good standing;
* All parties should carefully read the documents before signing binding contracts and make sure they understand all the requirements contained therein;
Is this niche for you?
Whether you are a web developer, SEO provider or a company geared towards reselling SEO, there is every reason to believe that this segment of the internet market is here to stay and will generate profits for all those who enter this niche would like!
