The most fundamental aspect of internet marketing is search engine optimization or SEO. It’s a system of using online tools that you can use on your website to help your pages rank higher in search engine results, giving your website more exposure to more targeted visitors that can eventually convert into customers . On-page SEO means optimizing each webpage to rank higher and get more relevant traffic on search engines. On-page refers to both the content and HTML source code of a page that are optimized while off-page SEO refers to backlinks. On-page search engine optimization has changed over the years, so it’s important to keep up with the latest practice.
Below are the SEO factors on the page:
1. Meta Optimizations
Meta tag optimization means optimizing the title and description with the primary, secondary and tertiary keywords.
A) Metatitle Optimization:
The title should be between 65 and 70 characters and the description should be between 150 and 155 characters.
Title tags are a big part of helping search engines understand what your page is about, and they’re the first impression many people have of your site. It is preferred to keep your titles under 60 characters.
B) Optimizing the meta description:
Meta Descriptions provides a final summary of the affected websites. It’s usually a short, concise paragraph of no more than 300 keywords.
2.Page Speed
Page Speed is one of the 200 Google Ranking Factors. Optimizing your landing page speed and website results will help your website rank higher in Google searches.
3. Mobile friendly
Mobile-friendly website is one of the Google ranking factors. Making your website fully mobile-friendly can help increase page rank on Google, which is dedicated to mobile search.
4. Image optimization
Google also returns image search results. You can achieve a top ranking in Google image search results by optimizing the image title and description. Sometimes, when Google can’t read certain images, it helps to optimize them by adding accurate names to the images. Submitting the image sitemap to Google webmasters allows for an increase in page rank.
5. Keyword Density
Keyword stuffing refers to using too many primary, secondary, and tertiary keywords on your website. Avoiding keyword stuffing is a rule of thumb for onpage optimization. Keyword density is the ratio of total words in content to keywords used in content. If you keep the ratio, your keyword ranking will be higher. The digital marketing analyst should implement keywords with a maximum density of 2-3%.
6. URL Optimization
URL is short for Uniform Resource Locator; it is a subset of the Uniform Resource Identifier (URI) that indicates where an identified resource is available and the mechanism for obtaining it. It should never be longer than 100 characters; otherwise Internet Explorer might not load the page. The URL should also be user-readable and should not be dynamic, ie the URL should not contain special characters and characters (!#, $, %, &, * etc.).
7. Content of the Site
Avoid copying or rewriting existing articles. Also, if you’ve already published original content on another website, it’s not good for your website. When writing about a specific topic or answering a question, make sure what you write is rational and covers both sides of a story.
ON Page Optimization is the surest way to get top rankings on Google and ON Page Optimization Training helps us to do that. This is a matter entirely within our control. This allows us to ensure that we publish original content and ensure that the user sees our website the way we want it to and it is important to us as a page also helps to increase our page rank. These listed factors of onpage optimization are completely under our control and thus make onpage optimization transparent.
