Keyword research is the first and most important step towards digital marketing. Keyword research is the process of researching and selecting words and phrases that users are searching for that are directly related to your business, product, or services. Keyword research helps your viewers search and find you using common words. One has to remember that your keywords need to get noticed. Whatever you search online, the user as well as the search engine depend on keywords to find the result. The right keyword can rank your website high. If you use the wrong keywords on your website, you tend to attract the wrong kind of visitors to your website. This affects the website’s reputation or ranking as the visitors won’t find what they are looking for exactly and this ultimately affects your website’s ranking as well. Until you know what words and phrases are most relevant to your site, you cannot proceed with keyword research. To do this, the most important thing is to understand the nature of your business and find the keywords accordingly. If your site is getting the wrong keywords selected and you optimize for keywords that aren’t directly related to your business and what it offers, you may get traffic to your site, but that traffic will be unqualified.
There are certain steps to follow when doing keyword research:
Step 1- Choosing Keywords
One must come up with a list of ideas for words or phrases by discussing the list of keywords with their business owner or whoever they work with, keeping in mind their business nature.
Step 2 – Competitors.
This can give a clear idea of what your competitors are doing and what is trending in the market that day. Look for all of your competitors who are selling the same product or service and start picking up the words and phrases they are targeting. Checking our competitors’ websites will give you more information and descriptions of where they can give you hints about keywords they are targeting.
Step 3 – Use the Keyword Planner tool.
The Keyword Planner helps to understand the searches taking place and the competition of the selected word. One can easily understand the competition and set their primary, secondary and tertiary keywords accordingly.
Step 4 – Use Google Trends
This tool helps you to see the worldwide or country based searches for the word you are looking for. This tool displays the result in the form of a graph that makes it easy to analyze the result. This tool allows you to set your primary, secondary and tertiary keywords.
Step 5 – Define your list
After analyzing the keywords one has a huge list of keywords and from this research. Try not to use more than 10-15 keywords.
Step 6 – Choice of words
From the data obtained, try to pick out the primary keyword (most popular search), the secondary keyword (second most popular search), and the tertiary keyword (third most popular search). Accordingly, one can make his or her title, description and meta description.
Keyword research really boosts your company’s title searches. A catchy title with well-researched keywords can help your site rank.