There’s no point in having a store where nobody is! So how do you get people to visit your website?
The easiest way to find what you need on the internet today is to use a search engine like Google. It follows that the easiest way to get someone to your website is for your website to appear in Google and more importantly on the first page of listings. Over 95% of people never visit the second page on Google!
It’s easy but time-consuming to promote your website in a way that pushes it up the search engine results (SERs) so that it eventually appears on the front page. Two processes must be performed.
The first is on-site optimization and the second is off-site optimization, which we will cover in another article.
On-site optimization.
1. Isolate a “Keyword” or “Keyword Phrase” that accurately describes a page on your website. For example, “Leica Digital Cameras” might describe a page on your website about that particular Leica product type. Try not to use just one word as it is difficult to be successful with that.
2. Write about 400 words of visible text on the page. Make sure you use the exact keyword phrase about 4-6 times in the body.
3. Start the article with an overall title that exactly matches the keyword phrase and make it as large as possible i.e. H1.
4. If possible, start the first line of the first paragraph with the phrase, but don’t break the sentence syntax.
5. Change the next occurrence of the phrase to bold.
6. Change the last occurrence of the phrase to italics.
7. If you have access to the HTML code (you will know it!), make sure that:
KEYWORD PHRASES
8. If you use images on your site. Make sure their tags include the phrase as well.
The sum of all these changes tells the search engines that this page is all about your keyword phrase. But don’t just fill the page with keywords; the search engines are clever with such tricks. Use well-constructed sentences that you would read yourself.
In the next article, you will learn how to show search engines how important your page is and why they should therefore list you higher in the SERs.
Useful Pages: Google Analytics – Find out how many visitors are visiting you. Google Keyword Tool – Help choosing a keyword phrase.
