Keyword research and keyword analysis are the most important aspects of any search engine optimization campaign or PPC campaign. If you target the wrong keywords, your customers may never find your website online.
Most small business owners believe they already know what keywords their customers would use to find their businesses. This is partly wrong. There are many more keywords that their customers use every day to search for their products and services. On the other hand, if your competitors are using these profitable keywords on their websites, they will definitely attract the customers who are searching for these keywords.
If you want to stay competitive, you cannot afford to lose customers to your competitors.
There are many keyword research tools on the market, but the free tools are very effective and help any marketer compile a list of the most profitable keywords for the specific business he or she is promoting.
Google offers many keyword research tools that advertisers can use to find the right keywords for their AdWords or organic campaigns.
Google Insights is a very useful tool, it can help you:
A – To decide which copy resonates better with your audience.
B – To determine seasonality and to know when demand or interest for a particular product or service increases.
C – To choose between different countries or states to find a new place to showcase your product or service.
D – To compare search volume patterns across specific regions, categories or time periods.
2 Google Trends:
Google Trends is designed to find the most popular trends during a specific time period and this will help you:
A – To find more ideas to promote your products or services.
B – To adapt your campaign to new emerging trends.
C – To find the hottest trends of the day. You will find the 100 fastest growing searches for today or any other day of your choice. Results are updated throughout the day.
3- Google Website Trends:
This tool is a subdivision of the previous tool. It helps you find out how much traffic a particular website gets at different times of the year.
4 – Google Zeitgeist:
“Zeitgeist” means “Zeitgeist”. This tool will help you understand the moral and cultural climate of an era, in other words, the general intellectual atmosphere of a given period.
Google achieves this by collecting and analyzing millions of searches every day to provide insights into global, regional, past and current search trends.
5- Keyword tool based on Google search:
This tool helps you discover additional promotional keywords and gives you new landing page ideas based on your site, language and country.
With this tool, you should always look for keywords with high monthly search volume.
6- Google Keyword Tool:
This is the most useful and widely used tool by top online marketers for organic and PPC keyword research.
The Google Keyword Tool gets a large list of targeted and relevant keyword terms. The most important feature is that it provides the monthly search volume for each keyword locally and globally.
7- Google Traffic Estimator tool:
With this tool, you can find out exactly which keywords are bringing in the most traffic based on estimated clicks per day. The Google Traffic Estimator Tool gives the expected number of clicks per day, which can give you an estimate of how much traffic you can expect to get from using those keywords.
Now your mission to get on the first page of Google is much easier.
1. Use the free keyword tools above to find the most profitable keywords and key phrases specific to your business.
2. Analyze your list to find high-traffic, low-competition keywords.
3. Conduct further research to find related and relevant keywords. They are essential to improve your SEO or PPC campaigns.
4. Use your found keyword treasure to write well-optimized pages that naturally rank high in major search engines.
5. Use these most profitable keywords to manage and optimize your PPC campaigns
6. Use the same keywords to write and publish articles related to your business, products and services
7. Use the same keywords to publish press releases related to your business and news.