If you’ve been adding content to your blog or website, you’ve probably been wondering, “How much keyword density should I include in my website’s pages?” Before I help answer this question and for those who still do don’t know, here is their definition. Keyword density is a measure of the percentage of times a given keyword appears on a single web page.
Using the right keywords is essential for good search engine rankings, but don’t overdo it. The right keywords should appear often enough to be relevant to the content and not appear overused. This often happens when a person is trying to rank their page high for a particular keyword or keyword phrase, or is trying to increase their AdSense payouts by targeting high-paying words.
If you’re trying to determine how many times you’ve used a particular word on your page, you can use this method. First, determine how many words your content contains. You should omit any HTML code and only include the content of your article. I find it easiest to use the word count feature built into Microsoft Word. You can find it under the Tools tab.
Once you figure out how many words there are, select Edit from the toolbar at the top of Word. Now select Search from the pull down menu. In the search popup, click Replace. Now enter your keyword in both the search and replace fields. Then select Replace All. This keeps the words the same, but gives you a count of how many times the keyword occurred.
Once you have that number, you should divide it by the total number of words that appear in the content. For example, if you have 200 words of content and your keyword appears 10 times, take 10 and divide by 200 to get 0.05. Now, to convert that number to an overall percentage, multiply the results by 100 to get a final output of 5%.
You should convert your number to a percentage to know if your page meets the recommended amount of keyword density for a page. Personally, I try to keep my keyword density between 2% and 5%. This amount is an accepted number percentage for keyword density and I try never to exceed it. However, due to the ever-changing search engine rules and algorithms, you should be aware that this is an ever-changing game.
The penalties for exceeding the recommended amount or using tactics like keyword stuffing can result in your site being rejected as fake or spam.
You should apply this lesson to all pages on your website. Additionally, you should remember that this rule should apply to all keyword groups on your pages. This takes a bit of work, but the rewards are higher search engine rankings, better website exposure, and increased income.