Essential Search Engine Optimization Tools – Webmasters Choice

Most of us have invested heavily in SEO tools to get the most out of them and wanted to get the right tool working for SEO. Here are some SEO tools that can assist you in your search engine optimization efforts.

Link Popularity:

You can use this tool to check link popularity on Google, Yahoo, MSN and other search engines. You can check your websites or competitor’s link popularity by entering the URL.

According to Google, you can also check the popularity of the three top-ranked websites for your chosen keyword. This tool is useful for finding out how far your websites actually rank at the top.

Your success is measured by your popularity. It’s a great tool for knowing how much your SEO is paying you.

Search engine rankings:

This tool can be used to check your search engine positions in major search engines and directories.

Search engine rankings will pull positions from your domain. It provides online reports of website rankings in 9 top search engines and web directories including Google, Yahoo! Search, MSN, AOL, AltaVista, AllTheWeb, Yahoo! Directory, Open Directory (Dmoz), and LookSmart. All results are from the US indices.

Anchor text checker:

Nowadays it is assumed that search engines use the anchor text of backlinks for ranking. The website should rank highly for keywords in the backlink anchor text.

Find out what words people are using to link to your website. Knowing this is very useful as it allows you to know what key phrases to use during your reciprocal link campaigns.


The PageRank search tool allows you to search Google using any keyword. It then returns the websites associated with those keywords in order of Google relevance.

Each result can show a graphical bar with the PageRank of that particular site. Results can be displayed in PageRank order.

Distribution PageRank:

An essential basis for the positive effects of a link exchange is that both sides involved pass on a similarly high PageRank to each other. If one of the pages involved has a significantly higher PageRank or fewer outbound links, it is likely that all pages on their site will lose PageRank since the most important influencing factor is a site’s size.

This tool can be used to see how PageRank is distributed across the top and leading search engine queries compared to the Google search index. It allows you to compare the PageRank of achieving top rankings for these searches against each other.

Keyword suggestions:

The keyword is the soul of SEO. Targeting the right keywords is a very important part of any search engine optimization campaign. Many get confused when choosing the right keyword for their website.

There are many tools that can suggest you suitable keywords for your website. Google recently launched its AdWords that suggest matching keywords.

The Keyword Suggestion Tool gathers information from the Overture and Google databases to help you find the right balance between choosing highly popular keywords and choosing words with less competition.

Backlink Tracker/Finder:

This tool can be used to find potential link exchange partners. This is an important tool for tracking your links. Many websites offer you a free backlink track, but you have to sign up to get the right data. Backlinks are essential for link building.

This tool helps you to find out the number of backlinks and the rank of your page over a period of time. To monitor backlinks, you need to add your website URL. The link tracker tool can help you count the number of backlink links to your website.

Google Sitemap Generator:

With this tool, you can submit an XML map of the website that includes information such as change frequency, priority, creation date, and more. Google uses these XML sitemaps to understand your website better and therefore to spider it better.

This is a very useful tool for generating XML sitemaps. Generating sitemaps is very easy by just entering your URL address in the sitemap generation tool which you can place in your root directory to allow Google to index your website.

Similarly, this tool can generate a text sitemap to create a plain text (.txt) file that lists your website’s URLs one by one. Yahoo requires this type of sitemap; Filename was named ‘urllist.txt’. This should allow Yahoo to crawl your site faster and more thoroughly.

The same tool can generate an HTML sitemap that lists all the pages on your website in a simple way for searchability. Sitemaps are very important to help users and search engines navigate your website.

Dynamic URL Rewriter:

Dynamic URLs are generated from specific queries to a website’s database. Most search engines do not index dynamic URLs.

This tool can be used to convert dynamic URLs to search engine friendly static URLs. Static URLs tend to rank better in search engines than long, complex dynamic URLs with lots of compound parameters, are inherently easier to index, and end-user-friendly.

Website Report Card:

Site Report Card offers free website analysis, optimization and advertising reports. When your website is ready to take off, you should assess your website’s testimonial.

These tools provide valuable information to improve your webpages and increase your search engine ranking depending on broken links, misspelled words, HTML validation, load time analysis, meta tag optimization, image optimization, search engine inclusion, website popularity, keyword analysis.


Search engine optimization tools are offered for those who want them at the top. The idea of ​​this article is to bring together different SEO tools, internet tools and webmaster tools in one place and help webmasters to build a successful website. These are some essential SEO tools that have been discussed. Aside from these tools, many have been left out for self SEO.

Source by Dipankar Chakraborty

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