Website design has a huge impact on website popularity. Some sites are rich in information, but their presentation is so boring that they cannot arouse the interest of readers for a long time. It is important to follow the right SEO guide to stand out from the crowd of the growing number of websites. Not all web designers are aware of the positive impact SEO has on popularizing a website. By doing this, they design the website in such a way that it does not become search engine friendly. Some of the most common mistakes to avoid are as follows
Common website design mistakes
1. Use of Flash to design the website
2. Neglecting backlinks or internal links on the website
3. Using images instead of anchor text to make the website attractive
4. Applying confusing codes and tons of code
5. Using JavaScript that is not properly coded
6. Keep blogs under-optimized
7. Use of descriptive, non-SEO friendly URLs
We often focus more on the presentation of the website, but the main purpose of creating a website is to effectively reach the target audience, for which it is important to incorporate certain basic things in it to make it suitable for the purpose of the search engine . Here are some easy ways to attract more visitors to the site for better page ranking while also stimulating their interest in studying the site thoroughly.
Steps to make websites SEO friendly
1. Maintain a simple website presentation with adequate white space and the correct font color and font size
2. Avoid using Flash, JavaScript, etc. as they take a long time to load, making the reader impatient and deciding on another option
3. Use appropriate anchor text that is relevant to the content
4. Make the website easy to navigate
5. Avoid using too many images for better visual appeal, because images will take more time to download
6. The web server of the website should be active 24/7 because the search engine spider can visit it at any time
7. The search engine spider scans the website from the top left corner, so it’s better to keep the navigation buttons on the left side of the website
8. Add unique informative content to the site so that the visitor can gather useful information for their purpose
9. Use a neat sitemap with all links in one place so the site is easy for the visitor to navigate
It is better to keep the content to the point to reduce the length of the site and avoid scrolling. With the growing popularity of online buying and selling, it has now become imperative to properly design the website after consulting appropriate SEO resources and make it fit for effective e-commerce.