Do you cringe when you hear the terms “keyword optimization” or “keyword density check”? Well you are not alone. That’s why a lot of bloggers just don’t do it. They consider it and its close cousin, search engine optimization, to be tricks. However, I’m here to tell you that if you don’t optimize each of your pages to make it easier for search engines to find you, you’re leaving traffic and money on the table. If you’re really serious about making money from your blog, you need to start optimizing right away to drive organic search traffic to your site. Start with affordable search engine optimization techniques to ensure you catch everyone’s attention.
SEO focuses on getting your content higher in the search engine rankings for a specific keyword, and while that’s important, it’s not the focus of this article. Before you can rank for a particular keyword, the search engine needs to know that you have anything to say about that topic in order to even get you into the search results pool. That’s what on-page optimization is supposed to do for you and why you’re checking keyword density.
The search engines want to know what your page is about, so tell them. Don’t leave her guessing. They won’t send you traffic if they don’t know what topic you’re talking about. Just like you need to tell your visitors CLICK HERE or READ THIS NOW, you need to tell search engines what your content is about, so check keyword density.
Fortunately, it’s easy to tell search engines the information they want to know. Here are the steps you should take on every page of your blog to optimize it.
Use the H2-H6 headings for each topic change to inform the search engines about the different parts of your article.
Another important and easy way to use affordable search engine optimization is to use the keyword phrase in your article title. That is, if your page is about checking keyword density, your filename could be: website-name.com/check-keyword-density.
Web pages are designed to provide information to both search engines and readers. Readers get their information in the body of the article, but readers don’t see on their screens what the search engines are asking.
In the header of your page, you will be asked to provide a page title, meta keywords, and a page meta description. You should use your main keyword phrase exactly in each of these three sections, so check the keyword density. To do this, you can use the free WordPress SEO plugin.
Check keyword density in meta tags
Listing your phrase in the keyword section is obvious but often neglected in the page title and/or description. However, both the page title and the page description are the text that appears on the SE results pages. If you don’t use your main phrase in these two places, it’s much harder to be found in the top 10 or even 30 results for the competitive keywords.
The final places to use your keyword phrase and check keyword density is in the headline of your blog post, and then in the body of the post. Eventually, of course, if you focus on writing about a specific topic, you will end up using the exact phrase, synonyms, related words, and roots of the keyword in the copy itself.
As you write, remember that it is ideal to use the main clause in the first sentence of your body copy. Don’t be intentionally slow-witted, if you can easily work the phrase into it you should, so check your keyword density.
When checking keyword density, remember that a little goes a long way. Don’t fall into the trap of thinking that much is better. This is called keyword stuffing, and it’s annoying for your reader who doesn’t want to read a certain phrase over and over without rhyme or reason, and makes search engines think you’re trying to manipulate them – SPAM.
Check keyword density for purpose
The purpose of on-page keyword optimization is just to help the search engines know what your blog post is about, so no guesswork is required. Tell them directly and simply.
Keyword stuffing will penalize you in the search engines, which is the opposite result you expect from your optimization efforts. If you’re worried you’ve gone over a good amount of keyword usage, use a free tool like Keyword Cloud or Keyword Density Checker to see how dense your article is for different words or phrases. Typically, when checking keyword density, you should be in the 3-5% range.