Almost all digital marketers usually practice having the numerous balls at any given time. You continue to develop strategies, carry out successive campaigns and at the same time manage important communication channels. Luckily, there are many digital marketing tools available online to easily accomplish the reorganization task. the following
are the favorite digital marketing tools that all marketers should know and use in 2018.
Website endurance speed test
The prospects and potential customers are looking for the information as soon as possible because people don’t have time, if it takes more time they will not be loyal to your website and just switch to a competitor. Providing a good user experience is crucial, it starts with the user and the first-hand experience of the website. Conversion rates depend on the time wasted on page upload. Just when the page load time is longer than three seconds, the bounce rates increase up to 32% of that. Therefore, it is important to have a tool to monitor the website’s sustained speed test. Just in case you find less traffic on the site or the bounce rates are higher, it’s time to check again and
estimate speed.
2. Deploy the website analytics tool
Google Analytics provides one of the best analytical insights. It’s easy to deploy the small tracking code on all pages of the website and access to the website’s performance data is FREE. Even visitor demographics and location can be monitored, page performance compared, number of hits, bounce causes and many more aspects.
3. Public customer relationship management relationship management
The Google Alerts provides an answer to that CRM (customer relationship management) and PRM (Partner Relationship Management) Website requirements. It’s very user friendly. The only thing one has to do is to create an alert for the selected or desired keyword. Google will send the email alert if the keyword is mentioned on the web. If your product is mentioned, it can be discovered through an article on your social media. If some resentment is being vented towards you, then that too can be addressed.
4. Keep an eye on social media with the Social Media Manager
Facebook also offers its own management tool for this, but nowadays dealing with social media is not just limited to a single platform like Facebook. It will be quite a challenge to keep the balance in the posting schedule and to monitor and verify the performance later on different social media sites. Fortunately, there are numerous management tools
available for the purpose like
- HootSuite
- Scion Social
- buffer
5. Providing conversion rate optimization tools
Conversion Rate Optimization (CRO) is a proven method for expend analysis on the progress of performance metrics (KPIs) on the website. The basic steps of the strategy are gathering the relevant data, creating a measurable proposal, testing your assumption, and evaluating the results to measure effectiveness.
6. Using the graphic design tool
Many small businesses lack the budget to hire a full-time graphic designer or even outsource projects to third-party agencies. Canva gives access to beautiful graphic design templates for everyone, regardless of budget.
7. Email Marketing Campaign Creator
Email marketing is one of the best and most critically acclaimed mechanisms of execution for the success of any digital marketing strategy. Existing and prospective customers have given their consent to updates from you. Now is an opportunity to build trust and improve conversion rates.
The appropriate and right email marketing tool helps customize templates, mechanize drip campaigns, and easily track results.
8th. Using the general SEO tool
The tool should be used carefully to develop the digital marketing strategy for maximum benefit. The SEO or the search engine optimization helps to control the content on your website and provides an incentive for the clicks. Using the general SEO tool provides services such as keyword research, competitor research, analysis of generated backlinks, PPC monitoring, etc.
