Basic search engine optimization tips for ecommerce websites

Use the right keywords.

The best way to rank an ecommerce site is to use the right keywords. Website owners should take the time to research keywords thoroughly and shortlist the ones that match their activities. Because long-tail keywords are more specific phrases that are more likely to be used by visitors, they can help websites rank high.

They can actually pull the traffic that eCommerce sites are targeting and increase their conversion rate. You should also consider user requests. Visitors are a bit specific, so type in their questions when searching for what they need. That being said, ecommerce websites should use keywords that take into account a user’s search intent.

Include strategic keywords in the anchor text.

Anchor text is an effective way to improve a website’s SEO. Since ecommerce websites are certainly filled with links pointing back to their webpages, businesses should make the most of their anchor to maximize their potential. While they should look natural with anchors like “here,” they can add strategic keywords that they want to rank for.

Anchor texts should not have the same keywords, lest Google penalize them. They should also include important keyword links in their product descriptions to direct visitors to similar product pages they want to promote.

Don’t use duplicate content.

When it comes to ecommerce websites, duplicate content is serious business. They encounter such problems because they are dealing with a large number of product descriptions, often provided by sellers who may sell their products on other websites. So e-commerce websites show product descriptions that are also shown on other websites.

In addition, duplicate content issues can also be caused by filter and category options since filters can create different URLs with the same content. Such issues can be addressed by referring to the article on this topic

Write product descriptions that capture viewers’ interest.

Captivating product descriptions, like compelling headlines, have a huge impact on a website’s conversion rate. For this reason, it is important that they use their own product descriptions and not those of the manufacturer. This way it will be unique and captivating by using relevant keywords that will make it more acceptable to Google.

Make the most of product images.

Images are very important for ecommerce websites. They trigger the sales of these stores. Therefore, websites should have high-quality, captivating, and unique images. However, if they want to be found by bots, images shouldn’t just look remarkable. They should also have great SEO potential so that Google Image search results drive a lot of traffic to their website.

Additionally, they should fill out the ALT tag with relevant and unique keywords in a description.

Watch if traffic converts to sales.

It is important to drive traffic to the website. But more importantly, converting that traffic into sales. Ecommerce websites should monitor whether their regular visitors are also shopping from them.

To analyze their traffic and find areas for improvement, they should refer to Google Analytics. That way, they know where their traffic is coming from, what devices they’re using, which visitors are most likely to convert, and what conversions they’ve generated with the help of SEO, among other things.

Source by Karina Popa

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