For many, affiliate marketing training pays the most dividends when an internet marketer achieves first page status, or ideally a top first page placement on a major search engine. Traffic generated in this way is called organic
What does that mean? When you conduct an Internet search, you type a word or phrase that you think describes what you are looking for. After venturing into the general section, you can gradually get more specific until you find information that provides you with answers. The websites at the top of this first page are in a very favorable position for organic traffic generation.
How did you get there?
For this article, we’re going to focus solely on keywords… the same words that you entered into the search to get to this page. Keywords or keyword phrases are page-specific text that search engines can identify. Using a complex (and ever-changing) formula, the search engine performed a search of available resources and returned you with a top-down list of sites that best represent the solution to your specific search.
With that in mind, it’s safe to say that the top sites on the first page returned the most keyword-related results. Without straying too far from this concept, it must be said that search engine results also reflect websites that directly link to and are similarly rich in the requested keywords. This fact is an integral part of the popularity and success of article marketing.
Lesson number 1, then, is to incorporate relevant, keyword-rich content into each of your websites. Don’t make it harder than it is…just think backwards. Make a list of what you would type into a search to get to your site. Then try these words individually or in combination in a search engine and note the results (for example, the page will return 1 in 13,000). This tells you that you are looking at the first of 13,000 listings available for that particular query.
Wow, 13,000… there’s no way little old you could possibly reach the first page, right? WRONG, and this is where you need to do your homework. Remember that page ranking is not solely the result of your 1 website, but also of linking to other websites with the same keywords, whether it is your own website or one linked to. For example, Google ranks websites 0-10 based primarily on their popularity and traffic. If you published an article on the Article Dashboard that was keyword rich in a smaller niche (e.g. 9,000), you could get the first page status based on the Article Dashboard’s high page ranking (Google rank = 5). . In fact, you were piggybacked to this ranking.
A word of caution though. This example can be a bit paradoxical. It’s great to see your website on the first page… but is anyone looking for this page? Remember, the benefit you’re after is generating organic traffic… not stating rights. 🙂
Ok, don’t get overwhelmed. Everything you need to research your keywords is right in front of you… on the web. Search for Keyword Tool… 1 of 2.2 million. Keyword phrases 1 of 776K. AdWords Combinations… 1 of 54K. As you can see, there are many tools for your keyword research, and many of them are FREE.
Another great source of relevant keywords is your competitors. Click on several of the websites at the top of your target niche. In your browser, click Tools, View Source. You will now see the HTML code for this page. Not too far down from the top you will see Meta Names = Keywords and a listing of the keywords and phrases associated with this website. Make a list and compare it to your research. Go slowly and thoroughly! Changing marketing trends and new products can turn a previously irrelevant word or phrase into a HOT keyword in a very short amount of time. This practice is NOT unethical… anyone on the internet can use this technique… you are NOT taking advantage.
To ensure your keyword content is effective…yes, do a search. Keyword analyzer… 1 of 192K. With this tool you can paste your content on a page and get a percentage for your desired keywords. Ideally look for 2-5% density. More IS NOT better… the search engines can actually penalize your site if they think you’re “bulking” your keywords. 🙁
Well, this should make you realize the importance of keyword content when publishing on the web.
Get started… if you’re not providing the right keyword density, you’re just singing into empty space!
Having just scratched the surface, head over to the author’s website for your FREE copy of an excellent report on keywords and other search engine optimization techniques.