In 2016, Google introduced the mobile-first indexing system to offer its mobile users the best user experience by prioritizing mobile-friendly websites. This new indexing system first examines the mobile version of your site to determine ranking. Websites without a mobile version or poorly optimized mobile websites fall even further in the search engine results pages (SERPs). But the good news is that this mobile SEO is simple and easy to do.
Advanced SEO Tips for Mobile Marketers:
Mobile SEO is nothing more than traditional SEO that creates and tags content to make it stand out online. These white hat mobile SEO tips will help you avoid search engine penalties and maintain a better online presence.
1. Google My Business: Mobile online marketing.
One of the most important and effective mobile marketing actions business owners can take is signing up for a Google My Business account. It’s free and easy, just fill in the information as best you can and add other possible images of your company. When people search for the keyword related to your business, your second piece of information is more likely to be visible first. So remember to use it for mobile marketing.
2. Use of social media:
The average mobile user reportedly spends 80% of their total time on mobile on social media. These social media sites bring massive amount of traffic to your website. So, to improve visibility for mobile users, you should prioritize your social media marketing strategy. The frequency of publication, quality of content and optimized social media campaign will help your brand stand out from the crowd. Also read our content marketing guide.
3. Use mobile SEO plugins:
If your website uses WordPress or another content management system (CMS). You can use various plug-ins to make your mobile website more user-friendly. One of the most popular CMS, WordPress offers a large number of plugins to optimize images, improve speed and take care of other important mobile SEO factors.
WPtouch is the popular universal WordPress plugin that creates a Google-approved mobile version of your website. If you can’t afford a professional to update and optimize your website, try these plugins to create a mobile-friendly website and increase visibility.
4. Use keywords for mobile users:
It has been proven that mobile users search differently than other desktop users. Optimize your content for mobile keyword search phrases to show your content to the right people. Find the right tools to find the right keywords for your content, find keyword comparisons by device in Google Search Console.
5. Improve Page Load Time:
When it comes to mobile SEO, page load time is the most important issue. There are many factors that determine the loading time of a page. Gzip compression, image optimization and using Google AMP (Accelerated Mobile Pages), there are some tools and plugins to perform these tasks and improve faster mobile web page loading.
The digital marketing trend has changed the entire marketing scenario. Mobile SEO is becoming one of the most important tasks for all mobile marketing bloggers and webmasters.