There are so many static websites these days and they really are a thing of the past. People want to visit sites that offer interaction and community. They want Web 2.0.
The best and easiest way to offer this to your audience or target market is to implement a blog on your website. If you use a popular hosting provider like godaddy.com, you might be surprised how easy it is to install a WordPress or many other popular blogs in a subfolder of your current domain.
The best thing about a WordPress blog is that you can continuously add new content with maximum efficiency. And that’s nice for people like me who don’t know much about programming and coding. WordPress streamlines all of that, and all you have to do is give your audience what they want, free information.
But blogs like WordPress aren’t the only thing that will help. There are other options like installing an online forum. This option requires a lot more maintenance and usually requires a helper or two to keep things clean, especially if you want to stay on top of your business.
Because of this, I think a WordPress blog is the easiest and best option for a small business owner who doesn’t have much time to organize things online. You just need to moderate the comments, which can be automated from the settings panel.
If you have a niche market such as For example, a window cleaning website, you can offer free home care tips or other cleaning tips that will keep your customers coming back to your site to learn more. The more often they visit your website, the more chance they have of you when they need help.