You can use all techniques, but if you don’t change the content of your website, your visitors could be gone in one click.
Search Engine Optimization (SEO) is simply the process used to drive more traffic to your website via search engines. To make visitors a priority, your website’s design, functionality, content and links are carefully considered.
“What’s the worst thing that can happen after someone finds your website,” asks Nick Chiechi, president of a website development firm in New York City. “If you haven’t added new content or really considered how many potential customers are visiting your site, they will leave as quickly as they came.”
The problem is that website design, function and SEO are not easy. The basic concepts are easy to grasp, but considering all the options and making the best decisions is a huge undertaking.
Tip 1 – Start where you are
When you create a new website, do it right. Construct it to make a good first impression. Optimize the feel and navigation. Develop it with SEO features from scratch. If you have an existing site, fix it as needed. You can add SEO features in sections if you don’t have the time or resources to do everything at once. Think about the best places to add new content and how often you will do so.
Tip 2 – Educate yourself about SEO or hire a professional
If you write the main content yourself, you should take the time to research how you plan to market your business. What should search engines look for? Information that appears in tags is hidden but contains some of the most important information for SEO. If your budget allows, it’s best to hire someone who is knowledgeable in SEO writing techniques and coding.
Tip 3 – Decide how you want to be found
With your company name, business area, product specialty, what then? It is important to think about SEO rankings. The hidden backend information includes:
title tags – Contains the most important keywords of the page.
Description Tags – Simply describes what the page is about.
keyword tags – Contains words relevant and prioritized for your business.
Not hidden: main content – You can work with the tag insights above to write the main content on each page. You should find a way to incorporate your keywords into your writing while still maintaining quality content. Don’t get carried away with inserting keywords or phrases. Above all, your writing should flow and read naturally.
Tip 4 – Get to work and keep adding new content
Links on your site keep visitors on the site and – adding new content – provides additional SEO benefits.
Tip 5 – Analyze Analytics Reports
Once a website has been submitted to search engines, your rankings should be monitored and your progress tracked so you can see what makes your ranking successful. Two great indicators from analysis to study are bounce rate and average time on site. These give you clues as to whether your site is sticky or slippery.
Tip 6 – Take SEO to the next level and start with search engine marketing
Title Tags, Meta Tags, Inbound Links, Keyword Analysis, Tailored Content, Word Tracking, Google Analytics, Directory Submission, Blogging, Email Blasts, Google Adwords, Press Releases, and even a YouTube Video. Technology-based ways to advance your business are constantly changing and evolving. Keep your business running by regularly maintaining and improving your website.
