Whether we’re talking old-school shopping or the new-in-town e-commerce wave, customers can’t reach the place of business unless they can easily find the store.
The internet thrives on search. Millions of search terms find their way into the internet ecosystem every day. There’s no point in spending money on a fancy website and stocking up on the best products at fantastic prices if your website doesn’t appear on the first page of Google.
This is where SEO efforts come in. People are more likely to find you if you have a higher search rank. And the more traffic, the higher the likelihood of making a sale.
When it comes to SEO for an online store, the “one size fits all” strategy doesn’t work. Online shopping websites need to carefully consider the needs of their business and plan accordingly. Here are a few tips to help you make this important decision.
The effective keywords
Invest some time and money to identify the most suitable keywords for your online store. Users tend to be very specific when searching for keywords. Make sure the keywords used in your online shopping website’s SEO are not too generic. Otherwise, visitors simply cannot find you.
No duplicate content
Be as original as possible in your product description tags. This is probably the most important step in ecommerce SEO. Since content duplication in ecommerce stores is inevitable when it comes to product descriptions and listings, it’s wise to look for ways to reduce redundancies.
Do not copy and paste the manufacturer’s product description. Take some time to create your own. It may give you a mild headache, but it will save you from a migraine later. Make sure each product description is unique and search engine friendly.
Pay per click
Pay per click is the necessary tool in online store SEO. However, it is advisable not to rely entirely on it to create visibility. PPC costs keep increasing with every search and once you stop paying for placement, your online presence disappears. Some customers don’t trust sponsored links, banners and other ads. Therefore, organic SEO along with PPC is essential for online shopping websites to improve visibility.
Strengthen your content strategy
Add unique and quality content to your e-commerce portal regularly. It helps in your search engine ranking and provides value to the users. Consider blogging and adding relevant content related to products and services on your site.
Use ALT tags liberally on your website. Image search has become very popular and people use it to find products. Your ecommerce SEO strategy needs to include related keywords for ALT tags of every image on the site. Don’t fill keywords; Make sure each keyword you use is directly relevant.
Meta descriptions for websites
For onsite ecommerce SEO, use a different meta description for each page. Meta descriptions are written for humans to attract visitors to your online store once it shows up in search engines.
Remember to optimize the anchor text
Use keywords for internal links on your website. This will help improve your visibility on search engines. Consider doing the same for product descriptions by linking to other similar products on your site.