Most marketers believe that keywords alone are responsible for ranking a website. Their main focus is determining keyword arrangements to keep them relevant on the webpages. However, aside from keywords, some website elements are also very important for ranking a website. They can obviously affect the SEO prospects of the website. The structure of the website is one of them. The structure of a website determines how the website is organized internally. Structure doesn’t necessarily mean the physical appearance of a website, but also the way in which the pages of a website are linked together.
An organized website structure is very important for search engine optimization. Without closing the structural gaps, you cannot get maximum benefit from your SEO efforts.
I list here 4 important considerations to keep in mind to boost your SEO.
1. Crawlability of the website:
The crawlability of a website is important for its appearance in the search results. The term refers to a search engine’s ability to crawl a website to determine what the website is about. If crawling of your website is interrupted for any reason, it can cause problems for SEO. During crawling, robots navigate through subpages and individual topics to find out each element of the website as a whole. A website is said to be “crawlable” when the pages of the website are well connected and users have no difficulty navigating from one place to another.
So how does it help with SEO? It’s easy. If crawling of your site is halted or halted, chances are some of your well-optimized webpages are missing indexing. The point I want to make is that if your website is not crawled and indexed properly, your SEO efforts will go unnoticed.
2. Internal linking:
Internal linking is another crucial factor affecting SEO. The term refers to the overall navigation scheme that a website uses to improve a website’s accessibility and user experience. The basic idea behind navigation is that any user can easily find their way from page to page. When a website has many hundreds of pages, it is a challenge to ensure that each page can be reached with just a few clicks.
Usability experts say that if it takes more than three clicks to find a single page, you need to reconsider your navigation scheme. Managing your navigation and internal linking is easy. Categorize and organize navigation links by the segments they relate to.
To internally link pages and posts, use keywords within the content and then link those keywords to other relevant pages or content on your site. There are numerous advantages that internal linking offers. Internal linking slightly reduces page depth and allows users an easier way to find other pages. This can result in a better user experience.
3. User Experience:
Note that poor user experience can negatively impact your SEO efforts. When a user, browsing your site, cannot figure out how to get the information they want, they leave it to find it elsewhere. Google measures user interaction with a website using various metrics including click-through rate, time spent on the website and bounce rate, etc.
To ensure a better user experience, you need to align click-through rate with expectations and ensure quick and easy access to the information you want.
4. Duplicate Websites:
Duplicate content destroys your website’s SEO prospects. Google interprets duplicate content as a clear case of deep spam. You should focus on delivering quality content to your readers. It is very important. Not only does quality content improve the user experience, but it also improves the website’s presence in search engine results pages for highly competitive keywords.
